Mumbai, 4th March 2015: Bombay Shirt Company, India’s first online custom shirt brand is now creating bespoke, limited edition capsule collections in association with some of the city’s most stylish and influential tastemakers across various creative walks of life. The first of these capsule collections for women has been conceptualized and designed by Indian fusion-wear designer, Payal Singhal.
The custom-made brand co-hosted a fun evening with Payal Singhal to their latest collaboration of women’s wear shirts, on Wednesday, 4th March 2015 at the brand’s flagship store in Kala Ghoda.
Spotted in the designer’s versatile creations were actress Shibani Dandekar. Also seen browsing through this latest Spring/Summer line over sangria’s and hors-d’œuvres were guests Natasha Chib, Anindita Nayar, Maria Goretti, Deepa Bhatia, Soleil Nathwani amongst others.
Speaking about the association with Payal, Akshay Narvekar, Founder of Bombay Shirt Company says, “The idea behind this initiative is to have various creative personalities display their unique take on fashion and styling. We are thrilled to present our women customers a chance to wear special pieces designed by Payal Singhal herself!”
And making this concept even more special is the fact that a portion of the proceeds from the sale of each of these collections will be donated to a charity of the influencer’s choice. Payal has choosen the NGO ‘Akanksha’, which is aimed at providing children from low-income backgrounds with a high-quality education.
Speaking about the collection and the design process, Payal Singhal says, “I’m very excited about my collaboration with Bombay Shirt Company mainly because I love the brand. Also, this was an exciting opportunity to see what we could do together in keeping with both the PS and BSC brand aesthetic. I’m also really happy that BSC will be donating a percentage of the proceeds from this collection to ‘Akanksha’ as I really admire their dedicated work for children and their education.”
WOMEN’S CAPSULE COLLECTION BY PAYAL SINGHAL
Payal’s capsule collection for Bombay Shirt Company is available to the public starting from 4th March, 2015 on the BSC website (www.bombayshirts.com) and at their flagship store at Kala Ghoda.